The Orvis Commitment
Salmon & Trout Association
Orvis Supports Salmon & Trout Association’s Chalkstream Initiative.
The iconic Itchen, one of England’s premier chalkstreams, is now under serious threat, principally because increasing nutrient inputs are lowering water quality and encouraging algal blooms which jeopardise the ecology of the river. The biggest culprit is excess phosphate from watercress farms in the upper river and its tributaries.
The Salmon & Trout Association (S&TA), working alongside the Hampshire & Isle of Wight Wildlife Trust, plans to significantly increase and improve the research data to implement the changes necessary to restore the Itchen.
The Orvis Company, as part of our commitment to protecting nature in 2014 is providing a grant that will provide water samplers placed in three tributaries and the main channel to collect and store samples on an hourly basis. Sampling just once a month by the Environment Agency (EA), the official regulator on English rivers, is not believed to be sufficient to determine what is really happening on the river. It certainly isn’t the correct basis for the much tighter regulation of watercress farm discharges that are needed.
As a campaigning charity for the protection of England’s river ecosystems and fish species, it is extremely important that S&TA’s policies are supported by sound scientific evidence. Their campaign to protect the iconic River Itchen and, through that, all the other precious chalkstreams, is the highest priority for them and this phosphate sampling project is at the very core of their work. Their work could not be more important for those who love England’s chalkstreams, and the Orvis Company is proud to be able to contribute to this important effort in restoring the quality of the Itchen and its waters.
How You Can Help
You can help by donating today. Send your cheque payable to Salmon & Trout Association, Fishmongers' Hall, London Bridge, London EC4R 9EL or donate online.