Visit the Biggest Ever Orvis Spring Spectacular Store Event to Celebrate the Company's 25th Anniversary in the UK
Saturday 22nd April, 2006

Andover, Hampshire: (29 February, 2006) – The Orvis Company is holding their biggest ever annual Spring Spectacular store event in April to start the celebrations of their 25th anniversary in the UK and 150th in the US.

Each of the company's 17 full price stores in the UK will be showcasing their summer collection of men's and women's country clothing, together with the cream of the latest technology in fly-fishing tackle.

Special offers only available on the day of the event include:

  • 50% off selected items
  • 10% off Barbour products
  • FREE Wonderline fly line with any Zero G or T3 Rod purchased
  • FREE Silver Label fly line with any TLS, Frequent Flyer or Superfine Rod purchased

Limited edition anniversary merchandise including rods, knives, books and commemorative clothing will be available for purchase, with the chance to win a £500 Orvis gift certificate in a Free Prize draw.

For those with an interest in fishing, there will be a separate free prize draw to win a Limited Edition Orvis Superfine Trout Bum Rod.

Each of the stores will be having well known local experts and personalities giving demonstrations and talks on a variety of country living and field sports topics, which will include cooking demonstrations, book signings, local food producers and fly-tying clinics.

With the company's roots of fly-fishing even more important this year, the Orvis Rod and Tackle advisory team will be holding demonstrations and clinics with a chance to ask the experts about the best techniques for local waters.

For further information on the days events, contact 0870 066 4188 or alternatively view www.orvis.co.uk for further details.

For media enquiries and invitation requests, please contact Lucy Martin at Orvis on 01264 349536.

Background

The Orvis Company celebrates its 150th anniversary in the US this year (and its 25th in the UK!)

Founded by Charles F. Orvis in Manchester, Vermont, US in 1856, The Orvis Company specialises in fine quality fly-fishing tackle, shooting clothing and accessories, traditional country clothing and unique gifts for the country home.

In 1981, Orvis started a mail order business in the UK based at a converted water mill in Nether Wallop, Hampshire after taking over the successful 'Dermot Wilson' fly-fishing tackle business on Mr Wilson's retirement. Since then, the business has blossomed and the expansion has included the opening of 17 full price and 2 outlet retail stores in the UK with a move to larger HQ and distribution premises in Andover, Hampshire. Orvis is now the largest, truly authentic, specialist country living retailer in the UK with an exciting and unique product offer available from its retail stores, mail order catalogue and website.

PR CONTACT: LUCY MARTIN
Tel: 01264 349536
martinl@orvis.co.uk
The Orvis Company, Inc.
Vermont House
Unit 30A North Way
Andover, Hampshire
SP10 5RW
www.orvis.co.uk