Orvis a Major Presence at the CLA Gamefair

Orvis to Mark its 150th Anniversary with Charity Raffle, Discounts and Fly-Fishing Instruction

Andover, Hampshire: (22nd May, 2006)The Orvis Company will be celebrating its 150th Anniversary with a major presence at this years CLA Gamefair featuring a charity raffle, discounts and fly-fishing instructional sessions in Broadlands, Romsey, Hampshire on 28th to 30th July.

Orvis UK headquarters have been based in the Test Valley for 25 years since purchasing the Ginger Beer (Test) and Abbot's Worthy (Itchen) beats and opening their first retail store in Stockbridge in 1985. Today, Orvis growing network of 20 retail stores in the UK spans the country from Banchory (near Aberdeen) to Exeter and sells distinctive men's and women's country clothing, gifts and fly-fishing equipment.

Charity Raffle - Win a piece of Orvis History worth £2,500!

Orvis has 150 years of experience in building some of the finest fly-fishing rods in the world, from the beginnings of split cane in the 1850s through to the high performance graphite rods of today. Orvis greatest bamboo rod maker, Wes Jordan (1894-1975), left a legacy of bamboo rod blanks which have been kept in storage for many years. These unique pieces of Orvis history have now been hand crafted into the finest bamboo rods - and two of them are coming to the UK!

Orvis intends to raise £2,500 through a raffle of one of these special rods, to be run in conjunction with the Wild Trout Trust and the Salmon & Trout Association, with all proceeds to go to conservation efforts. The bamboo rods will be on display at the CLA Gamefair and the sale of raffle tickets will commence here.

The Orvis Stands

Visit the main Orvis shop located on Bond Street near the main arena to browse and purchase from the latest exclusive Orvis country clothing collections and the very finest in fly-fishing tackle and accessories.

Looking for a bargain? Whilst at the Gamefair, also visit the big Orvis Tent Sale to shop from a large selection of first quality, genuine overstocks and discontinued items from recent Orvis catalogues. The sale includes men’s and women’s country clothing, fly-fishing tackle, and gifts for the sporting home. Reductions available are up to 70% off the original catalogue price!

New Fly-Fishing Products

Orvis has a host of new fly-fishing products for 2006. To celebrate the company’s 150th Anniversary, Orvis have produced special edition Zero Gravity fly rods which feature unique gold anodized reel seats. These rods will only be made in 2006 and will be of interest to collectors and Orvis aficionados alike. Come and see them on the Orvis Bond Street stand.

What's On in Fisherman’s Village?

Sharpen your casting skills by booking a lesson at the Orvis sponsored Adult Casting Clinic where qualified instructors will be on hand to help everyone to improve their casting, from beginners to experienced fly-fishers alike.

At the Wild Trout Trust stand, sponsored by Orvis and John D. Wood, a number of activities will take place. You can enjoy the remarkable ‘Living Stream’ exhibit, which recreates a small section of wild trout stream and learn all about what it takes to conserve and manage ideal stream habitat. The Trust knows how important it is for young people to get interested in our wildlife - so for the children there will be free competitions with prizes donated by Orvis.

Paul Procter, contributor to Trout & Salmon and Trout Fisherman, will be dividing his time between a number of stands in Fisherman’s Village, dispensing valuable fly-fishing advice and also giving fly-tying demonstrations.

For media enquiries and image requests, please contact Lucy Martin at Orvis on 01264 349536.

Background

The Orvis Company celebrates its 150th anniversary in the US this year (and its 25th in the UK!)

Founded by Charles F. Orvis in Manchester, Vermont, US in 1856, The Orvis Company specialises in fine quality fly-fishing tackle, shooting clothing and accessories, traditional country clothing and unique gifts for the country home.

In 1981, Orvis started a mail order business in the UK based at a converted water mill in Nether Wallop, Hampshire after taking over the successful 'Dermot Wilson' fly-fishing tackle business on Mr Wilson's retirement. Since then, the business has blossomed and the expansion has included the opening of 17 full price and 2 outlet retail stores in the UK with a move to larger HQ and distribution premises in Andover, Hampshire. Orvis is now the largest, truly authentic, specialist country living retailer in the UK with an exciting and unique product offer available from its retail stores, mail order catalogue and website.

PR CONTACT: LUCY MARTIN
Tel: 01264 349536
martinl@orvis.co.uk
The Orvis Company, Inc.
Clearwater House
Unit 28 North Way
Andover, Hampshire
SP10 5RW
www.orvis.co.uk