The Angling Trust's Anglers Against Pollution campaign seeks to give anglers a voice in the fight for a better future for our environment by holding the government to account for its promises, its actions, and its responsibilities. Here at Orvis UK, we are showing our commitment to protecting our environment by giving 5% of every sale from the PRO Collection to support the launch of the campaign.
Why is it important?
The waters we fish are in crisis. Avoidable pollution damages every river in the UK. It undermines not only the fish we love to catch but also the invertebrates they feed on.
Our waterways are suffocating in so many ways, from agricultural runoff to plastics, chemical pesticides, and raw sewage. It doesn’t need to be this way. With better enforcement of existing laws and improvements to others, we could have the cleanest rivers in Europe. But we need to act now.
Make your voice heard. Keep our rivers, lakes, and oceans clean.
Want to learn more?
Here’s Jamie Cook, CEO of Angling Trust, speaking about Anglers Against Pollution on our Kimbridge Beat in Hampshire.
“We are delighted to welcome Orvis as a launch partner of the Anglers Against Pollution campaign. The commitment to donate 5% of all UK sales of the Orvis PRO Collection is a significant investment in the work we are undertaking to fight for fish, fishing, and the aquatic environment. The support of Orvis and their customers will make a notable difference to the scale and strength of our campaign work and is a superb example of how we can each have a positive impact on the sport we love, the environments we value, and the fish we dream of catching.”
“We have laws in place that should be protecting our waterways from pollution, but they are simply not being enforced in a meaningful way. As much as everyone wants to blame the Environment Agency for this, I think we really need to be scrutinising the government and asking why enforcement is so under resourced and de-prioritised. It's time to invest in enforcement, incentivise the updating of sewage systems, and ensure that companies and individuals who pollute our rivers are held to account. If we don't act now it will be too late.”
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Orvis Commits 5% of pre-tax profits to protecting nature.
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