January 18, 2022
Founded in 2019, a group of Britain’s leading conservation-focused organisations formed the Missing Salmon Alliance (MSA) to fight to reverse the devastating collapse in wild Atlantic salmon around the UK. By combining expertise, coordinating activities and advocating effective management solutions, the MSA aims to help wild Atlantic salmon survive and thrive in our rivers and seas for the next generation.
The MSA’s flagship research initiative is the Likely Suspects Framework (LSF). This new approach to fisheries research aims to identify which Likely Suspects are driving salmon declines, and how to address them.
As part of Orvis’ commitment to protecting nature, we will donate £5 from every sale of Mission Fly Lines, Tips and Running Lines sold throughout 2022.
We will also donate £50 from the sale of every Mission Double Handed Fly rod sold through our Stockbridge retail store and online at orvis.co.uk throughout 2022.