The Orvis Company

In 1856, Charles F. Orvis founded the Orvis Company in Manchester, Vermont, offering superior fly-fishing equipment, and priding himself on customer satisfaction and service. Today, Orvis is the trusted source of discovery and adventure in the natural world. For more than a century-and-a-half, we have loved the wild, explored it, and protected it. At our core we are a fly-fishing and game-shooting brand, inspired by nature, driven by curiosity, and fulfilled by adventure. As the world leader in fly fishing, we are also proud to share our offerings in the United Kingdom with a wide assortment of men’s and women’s clothing, fine gifts, and legendary Barbour® clothing and jackets. We are also an industry leader in dog beds and innovative dog products, and our culture of ‘We Love Dogs’ inspires us to be a central source of education and information for all dog lovers. We extend our services with fly-fishing adventures abroad, as well as fly-fishing instruction, day rod letting, guides, and schools in the UK. Each product, and the services we offer, are rooted in our heritage, inspired by our love of the wild, and backed by superior customer service and a 100% guarantee of satisfaction.

Privately owned by the Perkins family since 1965, Orvis is headquartered in beautiful Southwestern Vermont, USA, with major operations in Roanoke, Virginia, Midland, Michigan, and the United Kingdom. Today, Orvis is an international, multi-channel retailer with approximately 1,700 employees. Our award-winning websites, orvis.com and orvis.co.uk offer more than 5,000 products with more than 33 million visits per year. The company mails more than 44 catalogue editions each year with a total annual circulation in excess of 45 million. As of 2017, Orvis has 70 retail stores and 8 sale outlets in the US, and 18 retail stores in the UK. Our wholesale division services more than 400 independent dealers worldwide. The Orvis blog (uknews.orvis.co.uk) features informative, fun, and entertaining news, tips, videos, photos, and more. With great content, hints and tips for your dog, for fashion, fly fishing, and conservation, there’s something for everyone. Orvis is also on Facebook and Instagram—just search for OrvisUK and stay up to date with all the very latest news.

Our Mission

For more than 160 years the Orvis mission has been to guide its patrons to lead more fulfilling lives through a deep personal connection to the adventure and wonders of the natural world.

The Orvis Commitment

In the words of Orvis CEO Perk Perkins, “If we are to benefit from the use of our natural resources, we must be willing to act to preserve them.”  Orvis donates 5% of pre-tax profits every year to protecting nature, supporting communities, and advancing canine health and well-being. With a unique matching grant program, Orvis and its customers have raised and donated more than $20 million to protecting nature over the past 25 years. We invite you to learn more about our conservation legacy and how you can participate!

Orvis Core Values

The Customer is Always Right
Personal and friendly customer service is our first order of business.

Pride of Ownership
We do not sell what we, ourselves, would not be proud to own or give.

Integrity, Mutual Respect, Praise and Recognition
We “do what’s right” even when it might not be expedient.

Performance
We are committed to outstanding performance.

Conservation and Our Sporting Traditions
“If we are to benefit from the use of our natural resources, we must be willing to act to preserve them.”